Top 8 Twitter Engagement Tips for Attendees
A recap of #twubchat
Last week we explored top Twitter engagement tips for event organizers to implement. During our discussion a member of the #twubchat community suggested we talk about engagement from the attendee perspective. So here it is, our Top 8 Twitter Engagement Tips for Attendees.
1. Define your Twitter objective beforehand.
Yes, you’re attending a conference to gain knowledge, but what else? Write down what your Twitter interaction should accomplish for you. Do you want to grow your twitter followers? Are you interested in meeting potential clients or collaborators? Do you want to catch the attention of the event organizers as a possible speaker or resource? Writing down your connection objective is one of the best ways to bring clarity.
2. Interact before the event begins.
If the event organizers have done their job, you’ll find the event hashtag easily. Hop onto Twitter and search for others who may be tweeting about the event. Follow others tweeting about the event and do a little pre-event research. No, it is not creepy. Use a tool like Tweetdeck to organize your hashtag people into a nice column so it is easier to follow.
3. Create a Twitter list of event hashtag users.
Use an app like If This Then That to create a Twitter list of those using the event hashtag. This organizes people around a specific topic which can be tracked by clicking on your list on your Twitter profile page. Adding others to a Twitter list notifies them, bringing you to their attention (and maybe a follow as well) as the list creator.
4. Express gratitude.
A great way to add value to an event is to direct attention to what is good. Has someone been particularly helpful? Tweet a genuine thank you using the conference hashtag. Expressing gratitude publicly helps identify you as a a positive force.
5. Share quotes, photos, videos from the event.
Guest Bridget Willard shared that she tweets out a selfie at the beginning of the event which helps other attendees recognize her. When you share tidbits, quotes and live streams of an event it shows you’re engaged and that you understand event attendee social media best practices. Why do this? It raises your visibility as a valuable member of the community. You are seen as a resource to other attendees and those following along remotely.
6. Create shareable nuggets.
Share your access to speakers and thought leaders by creating a little quote graphic. Use an app like Canva or Relay or Buffer’s Pablo (thanks Bridget Willard) to create a graphic on the fly. By creating an image, you’ll increase the probability of re-share. It is also a great way to thank speakers for their content and gain visibility on their radars.
7. After the event, write reflections about your experience.
Another way to bring value to an event is to write or live stream your reflections about what you learned. One of the best people to follow on social media who does this beautifully is Beth Kanter (@kanter on Twitter) who shares here reflections creating gratitude in her tribe. Write up a quick post on Medium like this Blab in the Bay post, a photo essay or even a Periscope video.
8. Ride the nostalgia wave.
Evoke good memories by reminding people of how much fun they had at the event with you. Services like Timehop can show you photos from the previous year. As you go through the photos on your phone after you’ve returned home, post a nice one of the event and just mention how grateful you are to have met someone (using the hashtag still).
And finally, one last caution — remember to put down your phone and be fully attentive to the relational opportunities before you. There is a time for live-tweeting, selfies and photos but don’t miss out on the chance to be friendly and engage in conversations with others.